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Hard Rock partner up with PortAventura and Value Retail on Spanish Project

hard rockHard Rock International are recognised as one of the global leaders in the gaming industry. On Monday they revealed some information about their €2 billion plan for one of Europe’s biggest integrated resorts which will be located in Vila-seca and Salou, Spain.

Spanish Casino Project

Last week, Melco International Development Limited officially abandoned the Spanish project, leaving Hard Rock as the sole bidder. This week, Hard Rock have released some details about the complex – which is currently under construction. The resort will be called hard Rock Entertainment World and will occupy 745,000 square meters of land in Tarragona, Catalonia. The resort will include family entertainment, food courts, spaces for accommodation and of course, a casino. Hard Rock also revealed that the Catalan Government approved the zoning plan for the resort. There will be a number of developments phases, with Hard Rock Hotel and Tarragona complex being the main focus of Phase One.

Investments & Partners

Hard Rock will be investing approximately €600 million into Phase One. There will be 1,200 slot machines and 100 table games in the casino section of the resort. Hard Rock have also revealed a partnership they have created with PortAventura World Entertainment Resort. This partnership will help construction of 500-family rooms in the hotel section. Another local partner is Value Retail. This brand, alongside with Hard Rock, will develop a 10,000 square metre shopping destination, equipped with 75 shops, for tourists to enjoy.

Phase One of the project will lead to the employment of 11,500 temporary and permanent workers who will help construct and complete the works needed to finish the casino and hotel. The Catalan region predicts that the resort will lead to a projected income of €1.3 billion.

There have been multiple delays in the development of this scheme. The Catalan Government opened the bidding and saw two casinos (Genting Group and Melco International Development Ltd.) both back out of the bidding process. Previously, Hard rock and Melco submitted a joint bid, which they then withdrew a few days before the deadline which was fixed to June 30th 2017. Hard Rock now stand as the only operator involved in a huge Spanish project that will generate billions of euros for Spain. The infamous guitar, a characteristic feature of Hard Rock-branded resorts will now shape take precedence in a central place in Hard Rock Entertainment World and will attract both local and international visitors.


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